Architecture
The Renin Revenue Engine, Under the Hood
A HubSpot-centric, AI-powered system: it finds your market, engages it across channels, qualifies the leads that matter, and hands sales a pipeline ready to close — coordinated end to end by an AI Orchestrator, with HubSpot as the single system of record.
See the Full System →The Control Layer
One orchestrator. Seven coordinated layers.
You configure the campaign once — ICP, geography, personas, offer, content theme, and success metrics. From there, the AI Orchestrator Layer schedules tasks, coordinates every agent, handles retries, and logs every step, so the seven layers below run as one connected system instead of seven disconnected tools.
1. Campaign Configuration (Manual Input)
AI Orchestrator Layer
Intelligence & Discovery Layer
Find, enrich, and understand your market.
Company Discovery Agent
Finds ICP companies and firmographic data, then writes every source straight into HubSpot Companies.
Intent Intelligence Agent
Detects buying-intent signals — hiring, funding, expansion, news, tech changes, events — and scores intent directly in HubSpot.
Contact Discovery Agent
Finds decision-makers — email, LinkedIn, phone, title — verifies and enriches, then creates the contact in HubSpot.
Research & Insights Agent
Researches pain points, initiatives, competitors, recent news, and tech stack, and posts an AI summary into HubSpot Notes.
Content Creation Layer
Create content that attracts and converts.
AI Content Agent
Landing pages, blogs, emails, LinkedIn posts, and case studies — personalized content at scale.
Lead Magnet Agent
eBooks, guides, checklists, benchmark reports, and templates — stored and tracked in HubSpot.
Landing Page Agent
Creates and publishes landing pages, builds forms and CTAs, and runs A/B testing & optimization.
Engagement Layer
Multi-channel outreach and engagement.
LinkedIn Engagement Agent
Publishes posts, articles, and videos; tracks engagement and profile visits; syncs activity to HubSpot.
Email Engagement Agent
Personalized outbound emails with automated follow-ups; opens, clicks, and replies tracked.
Website & Tracking Agent
Tracks page visits, downloads, form submissions, and sessions; updates timeline and scores.
Qualification Layer
Score, enrich, and qualify leads.
Lead Qualification Agent
Enriches every lead with firmographic, technographic, and intent data, scores it for fit, intent, and engagement, then writes the SQL score and priority into HubSpot.
Sales Enablement Layer
Convert qualified leads into pipeline.
Sales Automation Agent
Creates the deal in HubSpot, assigns it to an owner or SDR, creates tasks and follow-ups, notifies the team via email, Slack, or Teams, and moves it through the pipeline stages.
Analytics & Reporting Layer
Measure performance and drive ROI.
Analytics & Reporting Agent
Real-time dashboards in HubSpot covering campaign and channel performance, lead, pipeline, and revenue analytics, and ROI & pay-per-performance tracking.
The Center of the System
HubSpot is the system of record.
Every agent, in every layer, reads from and writes back to the same place. Nothing lives in a spreadsheet or a side tool.
Governed by Design
Data Governance & Security
Role-Based Access
Data Quality & Deduplication
Audit Logs & History
GDPR & Compliance
Data Encryption
In transit & at rest
What It's Built On
Technology Stack
CRM & Marketing
HubSpot
Sales Hub + Marketing Hub
AI Models
OpenAI
GPT-5.5
Orchestration
LangGraph
LangGraph (or n8n)
Data & Enrichment
Apollo
Company & contact data
Email Outreach
Smartlead.ai
Outreach & follow-ups
LinkedIn Automation
Dripify
LinkedIn automation
Data Store
PostgreSQL
+ pgvector
Observability
Langfuse
Logs & tracing
Document & Assets
HubSpot CMS Hub
Integrations
Slack
Microsoft Teams
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